Effective social media marketing can help you take your brand to nearly 50% of the world’s population. How? Well, as of January 2022, there are 3.96 billion+ social media users across all platforms globally. Also, the average social media user bounces between seven different social networks per month. However, the risk involved is as huge as the opportunity to market your project. One wrong message can jeopardize your business’ growth. Damage control is extremely challenging in the age of 5G and social media. Therefore you must be mindful of the social media mistakes that can wreck your crypto business.
Social media serves as a single point of contact between crypto projects and the community & customers. Crypto community managers actively use Twitter, Discord, Telegram, and Medium to communicate with community members and potential customers on a daily basis. These platforms help you reach out to the target audience with the minimum marketing effort. This is why leading crypto and blockchain projects maintain an active presence on various social media platforms. However, as the competition in the industry increases and people become more informed about the industry, it is important to identify and eliminate errors before publishing any content. Social media performance directly impacts your brand identity. Thus, you must avoid fatal social media mistakes to maintain your brand identity.
Social Media Mistakes That Can Hurt Your Crypto Business
- Absence Of A Social Media Strategy: Social media strategy takes a backseat when companies decide on their marketing strategy. Not having a social media strategy is one of the most fatal mistakes for your crypto startup. You must have a consistent tone and concrete motive to engage the target audience regularly. Without an effective social media strategy, every time you publish a post on social media, it sounds like a different person or a different company is posting. Maintaining consistency is critical to establishing a connection with the target audience.
- Ignoring Analytics: Analytics helps you dive deeper into the numbers to assess the performance and impact of your posts with respect to the target audience. Posting consistently without tracking analytics is like going to the gym for months and not tracking your weight. Regular tracking of social media analytics allows you to align your strategy with the goals. If you are kickstarting your social media campaign, make sure you avoid this social media mistake.
- Zero Community Engagement: Lack of community engagement is among the worst social media mistakes for any crypto startup. Your product might be groundbreaking, but it is as good as a showpiece if your communication strategy fails to apprise the target audience of its benefits. Make sure you actively engage with comments and questions by community members. Respond to queries and like tweets talking about your project to make it a two-way communication, giving the community members a feeling of being involved.
- Irregular Posting: Say you decided to post twice daily in line with your social media strategy. But you are caught up with some other task or are out on holiday and fail to keep up with the daily posting target. This is one of the worst social media mistakes that can literally wreck your crypto business as your social media performance takes a hit. As a solution, you can use platforms like Hootsuite to schedule your posts in advance.
- Leaving DMs In Cold Storage: For your potential clients and customers to take you seriously, you must take them seriously too. Startups have a habit of sitting on DM from community members for days or even weeks. Such delay in responding to messages could hurt your conversion chances severely. You must have a dedicated social media management team to respond to the messages actively for better lead conversion.
- Posting Unedited Content: As founders kickstart a startup, they often undertake some measures to prolong the cash flow. Not having a professional social media team must not be one of them. Why? Content that is grammatically incorrect or lacks other critical components, like CTA, fails to generate the desired output. As a result, all your efforts go in vain. Therefore, you must hire a team of skilled writers, editors, and social media managers to lead your social media marketing campaign.
Wrapping Up
The crypto industry thrives on the internet. Web3, after all, is the next iteration of the internet. Concepts like DeFi exist because of the internet. Therefore, anyone who uses the internet is a potential customer for crypto startups. The best way to reach out to these users is through social media. Hence, ignoring social media marketing is one of the worst mistakes you can make while promoting your crypto business. Top exchanges like Binance and protocols like Ethereum spend thousands of dollars on social media marketing. Emerging startups have a lesson to take here. Devise an effective social media marketing strategy and see the magic unfold.