A lot has changed since the launch of Bitcoin, the largest cryptocurrency by market capitalization, in 2009. Cryptocurrency is the new gold, and institutions are pouring billions of dollars to make the most of the digital boom. The underlying technology- blockchain, is what makes cryptocurrencies reliable. The rise of blockchain has paved the way for the emergence of hundreds of startups in the crypto space. As more and more startups come into existence, they need funding to sustain and grow. A crypto startup pitch deck is the key to raising that funding.
What Is A Crypto Startup Pitch Deck?
Startups are, after all, solving real-world problems, irrespective of the industry they operate in. A crypto startup pitch deck is a brief and concise presentation that helps startup founders and CEOs explain to investors the problems they are solving. A pitch deck comprises informative slides that highlight the problems you are addressing and how your startup. It’s all about the first impression. The goal is to convince the investors that the problem is real and the solution you are presenting is good enough to solve that problem.
How To Create A Crypto Startup Pitch Deck?
A crypto startup pitch deck must have 8 to 9 slides depending on the industry and the product. Instead of doing it yourself, it is better to partner with a professional crypto marketing agency that specializes in creating such pitch decks. Make sure you use words that investors can relate to. You probably get only a few minutes to pitch your startup before the investors.
Must Have Slides In Your Pitch Deck
Title: This is easy to get. Your pitch deck must begin with a title slide. The title slide contains the name of your startup and a tagline. Your vision must reflect in the tagline. The slide’s design must be minimalist and comprise only necessary elements such as the brand logo. Your title and the logo must be the two key things that attract investors’ attention during the pitch.
Problem: For investors to invest in your startup, they must be convinced that the problem you are highlighting is real. Therefore, the second slide must highlight the problem that you are solving. It is even better if you can highlight the business opportunity associated with that problem. Investors love numbers. It’s all about encapsulating your entire research about the problem in a single slide. Include numbers, statistics, and charts if required to create an impact.
The Solution: A good presentation is all about a smooth transition from one slide to the next. In order to do that, the two slides must be interconnected. Thus, your third slide must showcase your product. It must be simple yet detailed to explain to potential investors how your product solves the problem. In the crypto sector, investors are more interested in use cases that fuel the rise of your token. Thus, your solution must be feasible in the long run, and the slide must clearly demonstrate that solution.
Business Model: Investors put money into your startup to make more money. They will only put money into your startup if they see growth potential. The fourth slide must explain how you are going to generate money. Data in the slide must convince potential investors that your business model is sustainable and agile. If investors like your business model, consider half the job done.
Market Analysis: Besides solving a real-world problem, a startup also has to compete with several similar companies to sustain itself. Therefore, competitor analysis is mandatory. With every passing day, competition in the crypto industry is increasing rapidly. The slide must convince potential investors that you will be able to dominate the market. In order to do so, you must list the methods and strategies you will use to beat the competition. Make sure you list the differentiating factors in the slide.
Business Metrics: There are plenty of businesses that achieved great success in the short term but failed to capitalize on the early success. With ever-increasing competition, investors are very particular about a long-term business strategy. In this slide, you must address the factors and metrics that indicate long-term growth. Moreover, community strength is another critical factor behind the success of crypto startups. Hence, the slide must include your community strength on various social media platforms.
Customer Acquisition Cost: Businesses have to incur certain costs every time they acquire a new customer. This is known as customer acquisition cost (CAC). It is one of the most critical metrics for new-age startups. Thus, you must explain to potential investors how you are planning to bring new customers to grow your business.
Team: Last but not least, you must include a team slide in your crypto startup pitch deck. Potential investors are really interested in knowing about the people building your product. It could be a critical factor in raising funds. The slide must include all your team members along with their professional experience, educational background, and designation.