A professional crypto marketing agency can help you boost your crypto Twitter engagement easily
Twitter is one of the best platforms to direct engagement to your crypto project. From Ethereum to Ripple and BlockFi, every successful crypto project uses Twitter to communicate important updates. Millions of crypto experts and enthusiasts are active on Twitter and hence, it is easy to promote your project there. In 2019, there were over 1,410 blockchain and crypto startups globally. As of now, there are over 18,000 crypto-related projects globally. The substantial increase in the number of crypto startups in just 3-4 years is a reflection of increasing competition in the industry. So what can you do to divert traffic to your project? One effective way is to boost social media engagement. In this blog, we will focus solely on Twitter. Bringing traffic to your Twitter account is difficult if you lack experience. But there are some steps you can follow to boost crypto Twitter engagement organically.
Source: Statista
But First, Figure Out Your Audience
Preparing content without prior research about the audience is like shooting in dark. If you want your efforts to bring results, figure out the audience you want to target first. Crypto is now a really diverse industry. From gaming to entertainment and from supply chain to real estate, every sector is witnessing the emergence of crypto startups. Start audience research depending on your sector. Prepare a well-organized collection of important information like geographic location, age group, investment habits, etc.
I Know My Target Audience Know What?
Nice! It is time to create some fun content. Quality content will help you boost your crypto Twitter engagement. But, there’s more to crypto marketing than plain content creation. Therefore, you need to crack the code before dedicating efforts to content creation. We are talking about a solid crypto Twitter marketing strategy. In this blog, we talk about some fun content ideas that can help you boost crypto Twitter engagement.
Ideas To Boost Crypto Twitter Engagement
- Share Quality Content: You must focus on adding value to the community. The best way to do this is by sharing quality content regularly. Your content should be both informative and impactful. Also, consider sharing videos and animations instead of plain text. 90% of information that our brain digests is visual content. The human brain processes visual content 60,000 times faster than text content. You can increase the engagement on your handle significantly through impactful visual content.
- Organize Contests: People love rewards. After all, they are in crypto for rewards (gains). Hence, organizing contests with some rewards could be a great idea to boost crypto Twitter engagement. Add conditions like ‘Like, Comment and Retweet to enter the contest’. Or ‘Tag a friend to enter the contest. This way, you can increase the activity on your profile and see a substantial increase in engagement. Adding the urgency factor can further increase the impact of such posts. Add lines like ‘last 48 hours to enter the contest’, and ‘contest ending soon’. Companies across industries use contests to boost engagement on Twitter.
- Consistent Posting: Consistency is the key to effective social media marketing. It is also vital to community engagement. Make sure you have a well-organized content calendar for Twitter. Use your Twitter handle as a channel to inform the community about the latest updates, partnerships, and upcoming events.
- Share Industry News: Information spreads like wildfire on Twitter. Unlike the good old days, people rely on social media for news consumption instead of news platforms. Given the presence of a huge crypto community on Twitter, sharing the latest industry news in a short and crisp format can certainly help you boost crypto Twitter engagement. 17% of users on crypto Twitter are news junkies. They can make a major share of your audience.
Interest-wise breakdown of crypto community on Twitter
Source: CoinDesk
- Enter Conversations: In order to get traction, you need to increase the visibility of your account. Use your account to enter ongoing conversations on crypto Twitter. Express your opinion through comments and retweets, and engage with high-performing tweets. Try sharing images and infographics to prove your point. It could be a great exercise to establish authority.
- Optimize Your Bio: Your audience must know what your account is all about. Your bio is your first impression and hence, it should be precise and convey the message of your business. The goal here is to create an inviting profile. Your bio should attract people to your profile. Add the link to your website and mention the area of operation in your bio. You can also mention your mission in the bio. The first step in boosting crypto Twitter engagement is increasing the follower count. And, you need an optimized bio to gain followers.
- Hashtag Campaigns: Using hashtags is a great way to classify a particular topic. You can easily run marketing campaigns using hashtags to boost crypto Twitter engagement. You can run the campaign through contests, asking the community members to reply with a particular hashtag. The hashtag may include your brand name or the name of any particular event. Consider collaborating with influencers to increase the engagement for your campaign. This way, you can boost the visibility of your post substantially.
- Create & Engage With Threads: Yes, Twitter has a 280-char word limit. But there’s a crack- threads. Twitter threads are a really helpful way to tell a story or start a discussion online. You should consider drifting informative threads once in a while to keep the community engaged. Also, you should comment on different threads to increase visibility and enter crypto-related discussions. This way, you can connect directly with like-minded people and communities.
- Optimize Your Post Timing: While the crypto industry operates 24/7, your target audience could be located anywhere in the world. It is important to align your post timings with the time when the target audience is most active on Twitter. Optimizing your posts according to the time zone of audiences is extremely important to boost crypto Twitter engagement.
Conclusion
Crypto Twitter marketing is all about saying more in less. The 280-character limit on Twitter makes it an ideal platform for crypto projects to spread their message and build a vibrant community. Community plays a major role in the growth of a crypto startup. From raising funds to withstanding a prolonged bear market, the community provides strength to your project. It’s good that you have set up a dedicated Twitter account for your project. But it is just a stepping stone. Preparing informative and insightful content consistently is the key to boosting your crypto Twitter engagement. Innovation and creativity are equally important to keep the community engaged. Cheers to fun content creation and community engagement!
Struggling with crypto Twitter marketing? We can help. We have years of experience in content creation and marketing for leading crypto startups globally. Together, we can create an impact. Contact now and get a $500 report for FREE!