The crypto industry has grown exponentially over the past few years. Unlike the first few years, investors are more aware of the industry and how cryptocurrencies work. This increasing awareness has made investors really picky about the project they want to invest in. Gone are the days when companies could attract investment by promising exponential growth. Companies need to tell their story and sell the solution and to do so, they need content experts. These content experts are expert crypto writers who weave compelling stories around the company’s product. Crypto writing is one of the highly demanding jobs in the industry. Wondering how to become a professional crypto writer? We are here to help.
73% of companies spend 10% to 70% of their total marketing budget on content marketing. From increasing brand awareness to attracting more traffic and generating leads, there are many benefits of focusing on content marketing. After realizing the importance of content marketing, companies are hiring quality crypto writers aggressively. If you are looking for a job in the crypto industry, becoming a crypto writer could be one of the best options. The average pay of crypto content writers globally is $72k per annum. Hence, jumping on the bandwagon could be a colossal opportunity.
Tips To Become A Crypto Writer
- Educate Yourself: First and foremost, you must educate yourself about the crypto industry. The concepts of crypto and blockchain are vast, and hence, they could be intimidating initially. As a crypto writer, your key job is to persuade readers to invest in a project. Thus, you must have a strong hold over the concepts of the crypto industry to make others understand in easy and simple language.
- Be Adaptive: As a crypto writer working for a company, you might have to write for different audiences spread across different geographic locations. Hence, adaptability is a must. One day you can be writing blogs, and the next day, you might have to prepare catchy captions for social media posts. When writers are adaptive, they are well armed to respond to sudden requirements. Hence, adaptability can easily help you stand out from the crowd.
- Strong Research Skills: In order to become a professional crypto writer, you must have strong research skills. The crypto industry could be difficult to understand for beginners, and the lack of trust is one of the biggest challenges. To win the trust of potential investors, your content must look genuine. You can make that happen by adding numbers, charts, infographics, and other stats. A crypto content writer must know how to use search engines effectively to find the latest statistics and important information.
- An Area of Specialization: From preparing a whitepaper to writing social media captions, there are different content writing opportunities in the crypto industry. While a content writer can do all of that, you need to specialize in one of these fields to become a crypto content writer. With a specialization tag on your resume, you can increase the probability of working with top brands.
- Know Your Brand: Different companies have different audiences, and hence, their target audience is different. You must understand the brand voice and goals to become a professional crypto writer. Before you start creating content, make sure you read about the company you are working for in detail. One of the best ways to learn about the company’s values, goals, and target audience is to read the whitepaper thoroughly. This will help you in deciding the tone of the content.
- Writing Catchy Headlines: There is plenty of content on the internet, and with increasing competition in the crypto industry, writers have the challenge of attracting an audience. Therefore, you must know how to write catchy headlines to attract a wide audience. Your headline decides if people will read your content or not.
Final Word
The crypto industry is growing steadily despite the bear market, and so are the job opportunities. Jop posting platforms are flooded with queries for content writers and content marketers. If you are a content writer looking to jump on the crypto bandwagon in search of better opportunities, this blog will guide you. To become a professional crypto writer, you must develop the right understanding of the industry. Also, you need to search online for new job postings to accelerate the process. The number of people joining the industry every year is huge, and so is the career opportunity.