So you have built a game-changing product amid the wave of blockchain adoption, but it fails to get the attention you think it should. Well, you are not alone. A lot of companies struggle to garner the necessary traction. This is mainly due to the lack of professional guidance and required expertise. You might have built a world-class product, but it is of little use unless the audience you intend to target is unaware of it. Therefore, it is extremely important for businesses to reach out to the target audience and promote the utility of their products. As of 2022, there are more than 10,000 crypto startups. But, only a few of them get the desired popularity. Wonder why your crypto startup fails to get enough traction?
Well, strong tokenomics and real-world utilities are two of the major factors fueling the rise of any crypto project. Effective marketing is the third major factor. You have done the hard part by building a fundamentally strong project from scratch. But, you are struggling to find the reasons behind your project’s inability to garner the desired traction. We are here to help you with finding those reasons.
Why Is Your Project Failing To Get Desired Traction?
- Your Content Lacks Impact: To market a project, you need powerful content with the potential to sell the project as a solution. The best way to promote a project is to tell a story. A key reason behind crypto’s success is the widespread accessibility of the internet. Hence, your business must be easily visible on search engines to reach a wider audience. To get picked by search engines, you must create original content and share it on leading platforms. Sharing original content frequently is also vital to creating brand awareness and establishing authority in the market. If you lag in creating original content, it will remain difficult for your crypto startup to get traction.
- Impactful Branding: Look at all the successful businesses across industries. What makes them so successful is a strong brand. A product may go out of trend after a few years or decades, but as long as you have a strong brand presence, the business will continue to flourish. From an informative website to a powerful logo, you need to get everything right to establish a brand. Successful brands often partner with ad agencies or marketing firms to start a campaign or organize an event involving a big audience. All these are proven techniques to attract a wider audience. You need to emulate what successful brands do to establish your brand.
- You Haven’t Collaborated With Influencers: At present, social media is the most powerful medium to market any project. But you need someone on board who knows social media marketing skills in and out and has a strong audience. Brands across industries collaborate with popular social media influencers to promote their products and services online. You should actively collaborate with social media influencers to build a strong online presence. Moreover, social media is an ideal platform to engage the younger generation, who could be your customers/clients for a longer period.
- You Are Yet To Reach Out To Customers Individually: This is the era of interest-based marketing, and brands often reach out to potential customers individually through social media ads, in-app notifications, and e-mails. The competition in the crypto industry is increasing with every passing day, and hence, you need to engage your potential customers before anyone else does. Start with preparing a list of potential customers along with their interests and geographic locations. Reach out to them during the time of the day when they are most active on social media. You will soon see your crypto startup getting better traction.
- Out Of The Box Thinking: With cut-throat competition in the market, it is important to think out of the box to stand out. There is no certain formula to market a product. You need to do beyond what is necessary to get better results in shorter periods. Partner with like-minded brands, organize events in collaboration with popular brands and test the performance of your previous activities to reach a conclusion. Revisit your marketing strategy if necessary, repurpose your content and promote it on various platforms.
Conclusion
A crypto startup is as good as the use cases and the user base. Therefore, marketing a project is as important as building a strong project. The crypto sector has cutthroat competition, and more and more powerful projects are emerging. You need to think out of the box and analyze the performance of marketing activities regularly to attain success in brand building. You need to be creative and avoid monotonous activities to get the desired traction for your crypto startup.