Good Marketing Is Key To Making Your Blockchain Startup A Success
The booming blockchain economy continues to churn out businesses after businesses that aim to solve real-world problems through tech-powered innovations. The increasing adoption of blockchain technology continues to drive the industry’s growth. Innovators across the globe are leveraging blockchain to design impactful products/solutions. Hundreds of new blockchain startups are emerging every year. These startups need funds, use cases, and solid marketing to sustain and grow. Having impactful marketing strategies is vital to growing your blockchain startup.
The past two years have been sensational for blockchain and crypto startups in terms of funding, growth, and adoption. Thanks to the positive sentiment and regulatory policies by different governments. Blockchain startups attracted a whopping $25.2 billion in VC investments in 2021 alone. Going forward, this number is expected to increase manifolds. If you are planning to build/expand a blockchain startup, you will definitely need funds. In order to raise funds, you need to market your project effectively. Unlike the first few years, the competition in the blockchain industry is cut-throat. Hence, you need to have a solid strategy to market your blockchain project.
Top Strategies To Market Your Blockchain/Crypto Business
- Set Up A Website: The crypto boom is a part of the larger digital boom. Therefore, online activity is mandatory for a company’s visibility. Online presence is vital to building a brand and thus, you must set up a proper website describing your business, goals, team, and project fundamentals. Your website should have a minimal design, a professional outlook, and all the necessary information.
- Solid Content Strategy: Content marketing is an integral part of the strategy to market your blockchain project. You must have a well-defined content marketing strategy to communicate the goals and mission of your business through various means. First and foremost, make sure you have an in-depth whitepaper published. Release frequent blog posts to update the community about the latest developments, partnerships, and achievements. Rope in professional writers, content marketers, and managers to keep the content cycle running smoothly. Push regular updates on social media to explore various types of content.
- Rope In Influencers: We live in the age of social media and influencer marketing is a reality. Creating interactive social media content is additional pain. However, you can partner with some of the top social media influencers to create fun and engaging content for social media to boost visibility and increase brand awareness. More than 4.26 billion people are on social media and hence, it could be a great medium to reach out to your target audience.
- Focus On Community Building: Marketing your blockchain or crypto project can be a cakewalk if you have an informed and vibrant community. Avoid limiting your social media activity to likes, comments, and retweets. Organize contests, quizzes, giveaways, and hackathons to increase community partnership. Use social media as a two-way communication channel. Ensure frequent online community activity. Once you have built a strong community, it is like working with hundreds of thousands of marketers for free. Community is one of the key factors that investors look at while analyzing a project before investing in it.
- Use Advanced Marketing Tools: The crypto industry operates round the clock. You need to incorporate advanced tools for activities like real-time data tracking, growth tracking, and performance analysis. The internet is flooded with a variety of tools that you can use for scheduling your posts, boosting engagement, and tracking performance. If done strategically, using these marketing tools could be a great way to beat the competition and optimize the marketing process for your blockchain startup.
Final Word
If you are planning to start a blockchain project or plan to do so, it is already a great first step. The blockchain market size is predicted to grow to nearly $228 billion by 2028. Therefore the scope for growth is vast. Marketing done right is half the job done. Therefore, it is extremely important to devise an effective strategy to market your blockchain or crypto business. Make sure you collaborate with professionals to direct your efforts in the right direction. Avoid being rigid with the strategies and make changes as per the performance. Note what works best for your business and stick to the plan to see long-term results.