The exponential growth of the blockchain industry has helped a lot of entrepreneurs start their dream businesses. Hundreds of successful blockchain startups have emerged, riding on the crypto wave that has ignited the hope of financial freedom globally. But for entrepreneurs, starting a venture is only half the job done. The number of failed blockchain startups is way higher than successful startups. According to a 2017 study by Deloitte, 90% of the 26,000 startups that started in 2016, ended up failing. In order to achieve success, a project must have real-world use cases, strong tokenomics, and effective marketing. The need for strong marketing underlines the need to partner with a blockchain marketing agency.
Marketing is the way to promote your project and reach out to a wider audience. Marketing a new project is never easy. For a crypto or blockchain startup, the challenge is even higher. Thus, blockchain and companies need to give additional attention to marketing strategies. Now, companies can either do marketing themselves or rope in a blockchain marketing agency to do so. The former option requires additional work hours and may affect productivity as well. On the other hand, you can simply outsource marketing to a blockchain marketing agency who have experience in promoting similar products.
How Does A Blockchain Marketing Agency Help Your Business?
- They Come With Industry Experience: As they say “there’s no substitute for experience.” A blockchain marketing agency has experience in promoting blockchain and crypto startups similar to yours. A team of seasoned marketers who knows the industry inside out is at your disposal for helping you reach out to the target market in record time. Years of experience and proven skills of seasoned professionals are a combination that helps your company market the project in an effective way.
- Creating Content That Sells: Content marketing is an integral part of marketing any tech-related project. In order to sell your product, you have to present it as a solution. And in order to sell a solution, you must have a story that can provoke thoughts. Social media platforms are the best way to tell such stories and a blockchain agency will help you present the same story in different ways. With the help of a blockchain marketing agency, you can target a wider audience. From PRs to AMAs and from tweets to Instagram posts, you get an all-around content marketing service when partnering with a blockchain marketing agency.
- They Bring Connections: Having connections in the industry can do wonders for your crypto startup. From raising funds to finding business opportunities, collaborating with like-minded companies could help you in more than one way. Since a blockchain marketing agency works with multiple crypto startups, they can help you in connecting with other similar businesses. For instance, Coin Market Cap was acquired by Binance in April 2020. Since then, the growth of CMC has been phenomenal.
- Saving Time and Resources: Marketing a crypto project could be extremely tricky and expensive at the same time if you lack industry knowledge. The good thing is that blockchain marketing agencies come with unmatched industry knowledge. They may guide you through various critical stages such as fundraisers, acquisitions, partnerships, ICO, token burn, and strategic announcements. Having a professional blockchain marketing agency at your disposal will certainly help you in saving time and money. Moreover, the chances of error are extremely low.
Conclusion
The blockchain and crypto industry has evolved substantially over the last few years. Unlike the first few years, raising funds, finding partners, and sustaining for a longer period has become extremely tricky. The strong real-world utility is only half the job done as a project is as good as the hype around it. While the duration of the hype depends on the project’s strength and utilities, the strength of hype depends on how well you market it. Therefore, it is only wise to hire a top blockchain marketing agency. A professional agency can help you navigate various complex stages and establish a connection with the target audience. Consumer engagement is vital to a project’s growth. Hence, it is high time you seek professional help to stand out in this highly competitive industry.
Wondering where to find a trustworthy blockchain marketing agency? Let us connect and discuss the marketing strategy for your business. Working with 100+ successful startups and helping them raise $500M+ has taught us that the time is always ticking in the crypto industry and the time to act is Now!